Corporate Profile

About LightInTheBox Holding Co., Ltd.:

Founded in 2007, LightInTheBox has established itself as a global online retail company, delivering a diverse range of lifestyle products directly to consumers worldwide. Over the years, the Company has built a reputation for offering a wide selection of products at attractive prices through its websites and mobile applications, available in multiple major languages.

In response to evolving market dynamics and consumer preferences, LightInTheBox is undergoing a strategic transformation. Transitioning from a traditional e-commerce platform, the Company is now focusing on developing proprietary brands and designing its own apparel collections. This shift aims to enhance product quality, strengthen brand identity, and improve profitability by offering unique, design-driven products that resonate with customers.

A key initiative in this transformation is the launch of Ador.com, a women's clothing brand targeting women aged 35-55. Ador emphasizes quality and style, offering designer-quality apparel at competitive prices. By operating design studios and sample shops in both the U.S. and China, including a boutique and design studio in Campbell, California, LightInTheBox gathers real-time customer feedback to refine its collections and meet customer preferences effectively.

This strategic evolution reflects LightInTheBox's commitment to adapting to market trends and delivering enhanced value to its customers and shareholders.

Beyond fashion, LightInTheBox is also leveraging its team’s extensive experience and expertise to offer a comprehensive suite of services to e-commerce companies. This includes advertising, supply chain management, payment processing, order fulfillment, shipping, and delivery solutions. These capabilities have been developed through years of refining our processes and represent another pillar of growth for our business.